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JUL
2

July 4th Party to Remember

While on one of my favorite question and answer sites, I saw a question for July 4th that really stuck out in my head. It was about a cooking contest this individual’s family does on July 4th. I thought, how fun? A July 4th cook-off between friends & family would be an awesome party idea!

Imagine it, you call and invite a couple of your friends over for a July 4th party. You ask them to bring over a dish as it makes less work for you. But instead of just any ordinary dish, one that will be entered into a cook-off challenge that will be judged based on presentation, creativity and overall taste.  Everyone at the party can vote, whether they have entered the contest or not, and the top three can have a prize. Suggestions from other members on the site included something like a gift certificate or a chef apron with mention of the events title ‘Geller’s 5th Annual July 4th Cook-off’ or something to that effect.

Geller CupThis competition actually reminds me of an episode of ‘Friends’ where Monica and Ross were playing football on Thanksgiving for the ‘Geller Cup’ which was really just a troll doll nailed to a piece of two by four (see photo).  However, hopefully your cook-off competition won’t become as brutal as the Monica, Ross face-off where Ross was sent to the hospital with a broken nose during “Geller Bowl VI”.

This idea is a new spin on a usually traditional gathering. This can really add some fun and make it a July 4th party to remember!

                          

                       

Posted: July 2nd, 2009

JUL
1

ForRent.com’s “Ready2Move?” video contest awards $10,000 to Dallas apartment renter

FOR IMMEDIATE RELEASE                                                                         

Contact:                                                                                                                           
Meredith Mobley                                                                               
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

 

 

ForRent.com’s “Ready2Move?” video contest awards $10,000 to Dallas apartment renter

 

NORFOLK, Va.-(July 1, 2009)-Justin Spence got the call of a lifetime on Friday from ForRent.com®. He entered his video in the apartment listing service’s nationwide online video contest and after months of anticipation, found out he was the $10,000 grand prize winner.

Spence, who works for his family’s radiator manufacturing business, is also a part time videographer. Under the weather and in the process of moving, Friday’s call could not have come at a better time. When asked how he felt about winning the $10,000 grand prize, he yelled, “Holy Moly! I think I just got a better kick than any kind of medicine could give me!”

ForRent.com launched the “Ready2Move?” nationwide video contest on April 1. The contest asked apartment seekers to create a short video and tell ForRent.com why they were ready to move for a chance to win $10,000.

Spence did just that. He and his wife created and starred in the one-minute video “$1,200 a month and No Pool?” The Ready2Move Winning Videovideo depicts a conversation between Spence and a buddy, who is living lavishly in a Dallas apartment community, while Spence is desperately searching the classified listings for an apartment. The friend recommends ForRent.com as an apartment searching resource. When speaking about the benefit of the site’s functionality he boasts, “…you’re not gonna find that from some dude’s Web site in San Francisco.”

“This year’s contest was even more popular than last year. With the number of submissions more than doubling, the judges had a challenging time selecting the winners,” said Terry Slattery, president of For Rent Media Solutions.

In addition to the grand prize winner, three finalists were selected to receive an iPod Touch®:

ForRent.com even rewarded viewers just for voting. Patrick Freise, a rising senior at Binghamton University in Binghamton, New York, is $1,500 richer after being selected in a random drawing from 4,798 voters as the voting sweepstakes winner. With his earnings, Freise says he plans to buy his girlfriend a nice birthday gift.

Spence credits the popularity of his video to promoting it on social media Web sites like Facebook and Myspace, “I personally use Facebook and MySpace a lot. I’m a strong believer that social networking is the new media to advertise your products.”

ForRent.com worked with Vitrue, a social media company, to launch its second annual nationwide video contest. A panel of judges watched all 123 videos and selected the grand prize winner and the three finalists based on five criteria: creativity/originality, overall quality/appearance, relevance to the contest theme, promotion of the ForRent.com and or For Rent Magazine® brand, as well as the total number of user generated Internet votes received. In total, more than 24,000 votes were received.

To see all videos submitted for the “Ready2Move?” video contest, visit http://contest.forrent.com/.


About For Rent Media SolutionsTM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.comTM-The Magazine, and publishes 98 magazines covering more than 190 markets nationwide, including After 55TM Housing & Resource Guide, and Apartamentos Para Rentar®. For Rent Media Solutions operates four additional Web sites: ForRent.com®, SeniorOutlook.comTM, CorporateHousing.com®, and ParaRentar.comTM.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

 

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

 

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Posted: July 1st, 2009

JUL
1

“There’s an App for That” Marketers Reach Consumers Through Mobile Apps

With the growing popularity of mobile communication for the masses, comes the development of mobile applications and mobile Web sites. Mobile initiatives are quickly becoming part of today’s marketing mix because they can connect brands and products directly to consumers. Today’s consumer is very tech savvy and branded applications and mobile Web sites are a way to connect on their terms, are perfect for consumer engagement and provide rich data.

ForRent.com has launched a T-Mobile G1TM (GPhone) application. The application is the latest addition to For Rent’s existing suite of mobile marketing products offered to apartment seekers and solidifies ForRent.com as a leader in mobile marketing. In addition to the GPhone app, ForRent.com launched an iPhone® app in April which has received more than 23,000 downloads.

GPhoneWith ForRent.com’s free GPhone application, apartment seekers can browse through thousands of apartment listings nationwide. Users can also view apartment descriptions, videos, pictures, and floor plans, save their results, and contact the property. Consumers can use touchable map pins to click on a pin representing a property and go directly to the property’s page. The GPhone runs on the new Google Android operating system. Applications are only accessible through the GPhone phone, but can be previewed at the Android Market Web site.

 ”According to comScore Media Metrix, consumers downloaded 83 percent more mobile applications in March 2009 than in March 2008, says Terry Slattery, president of For Rent Media Solutions. “We understand how much mobile Web impacts our consumers’ daily lives and will continue to explore opportunities with other mobile devices.”

While the number of consumers downloading mobile applications continues to grow, comScore shows that the preferred mode for accessing local content on a mobile device is through a mobile browser. In March 2008, 15.4 million mobile Web users accessed information via a mobile browser. By March 2009, that number jumped to 20.7 million. According to Omniture SiteCatalyst, an online business optimization company, the ForRent.com mobile site received more than 256,000 page views in May 2009.

Posted: July 1st, 2009

JUL
1

Mobile Marketing to the Hispanic Community

This past March we posted an article titled ‘Marketing to Hispanics‘ where we briefly mentioned mobile marketing. This month we would like to expand on that topic as we take a look at mobile Web sites, text messaging and mobile applications to reach the Hispanic community.

According to comScore m:metrics, 71% of Hispanics consume content on cell phones compared to the market average of 48%. Nielsen’s recent ‘Mobile Advertising Report’ highlighted that Hispanic data users are more likely to recall seeing ads on mobile phones (41% compared with 30% of non-Hispanics) and more likely to have responded (22% vs. 13%). Therefore, mobile marketing to the Hispanic demographic is an opportunity to experience growth in this slowing economy.

Having mobile capabilities like text messaging is ideal for these consumers to find you.  Especially since many Hispanics will first experience the Internet via their cell phones because of limitations of Internet on a home computer. In addition to having your Web site available on mobile devices is the need to offer a Spanish translated site. Many Hispanic consumers are bilingual, but there is a sizeable market that still communicates primarily in Spanish. To effectively target these consumers, mobile initiatives should include Spanish language media as a key component of the mobile marketing mix.

According to Jose Villa, author of MediaPost’s blog, ‘10 Things You Should Know About U.S. Hispanics‘, “Hispanics are still a part of the honeymoon phase.”  Meaning, they are not burned out and therefore, are more likely to respond to advertisements from companies on their mobile devices.  In addition to mobile Web sites, text messaging and mobile applications are essential.

For Rent Media Solutions’ text messaging product allows the Hispanic apartment seeker to send a text message with the property’s unique keyword to the short code 47368 (4RENT). The property keywords can be seen on leasing banners, yard signs at the property, and in Apartamentos Para Rentar® magazines. By texting the keyword apartment seekers will receive a response text message with information about the specific property. Property managers also use the service to send customized messages promoting specials to potential renters, as well as important messages and alerts to their current residents.

“Hispanics are connecting twice as fast as the general market (14% growth versus 7%) adding over a Mobile Marketing to Hispanicsmillion users per year. In 2008, 23 million Hispanics are online, about 52% of the Hispanic population.”1 Therefore, adding more technology to your business, i.e., mobile marketing, to attract the Hispanic community is very important to the survival of companies in this economy. This Hispanic market is the ideal renter because they are very brand loyal and they tend to stick with what with what is familiar to them. Just like any other consumer, they are looking for an experience.  Provide that for them and have a loyal, growing force supporting your brand. What more could you want?

1 MediaPosts Engage:Hispanics ‘10 Things You Should Know About U.S. Hispanics’ by Alvaro Cabrera. Thursday, June 25, 2009

Posted: July 1st, 2009

JUN
30

Why Do We Celebrate July 4th?

Most people in the United States celebrate July 4th with barbeques and fun in the sun with friends & family. But do you really know why the holiday is so important to our country? I read a terrific description on Kaboose that really breaks it down for kids and adults to understand the significance of this Saturday. Take a look…

Imagine how you would feel if someone older than you (maybe an older sister or brother) kept telling you what to do all of the time and kept taking more and more of your allowance. That is how the colonists felt in the years leading up to 1776. Great Britain kept trying to make the colonists follow more rules and pay higher taxes. People started getting mad and began making plans to be able to make their own rules. They no longer wanted Great Britain to be able to tell them what to do, so they decided to tell Great Britain that they were becoming an independent country.

The Congress met in Philadelphia, Pennsylvania and they appointed a committee to write a formal document that would tell Great Britain that the Americans had decided to govern themselves. The committee asked Thomas Jefferson to write a draft of the document which was officially adopted the on July 4, 1776 after some changes were made. That is why it is called “Independence Day.” Congress ordered that all members must sign the Declaration of Independence and they all began signing the “official” copy on August 2, 1776.

American FlagAs you may know, the Declaration of Independence is more than just a piece of paper. It is a symbol of our country’s independence and commitment to certain ideas. The signers of the Declaration of Independence wanted the citizens of the United States to be able to look at the document and immediately think of the goals we should always be working for, and about the people who have fought so hard to make these ideas possible. The people who signed the Declaration risked being hanged for treason by the leaders in Great Britain. They had to be very brave to sign something that would be considered a crime!

So every time we look at the Declaration of Independence, we should think about all of the effort and ideas that went into the document, and about the courage it took for these people to stand up for what they knew was right — independence!

On this Fourth of July, it is important for you to remember those people as well as the people who are still to this day fighting for our right to be independent; for our rights of freedom.  And that is largely done by our military countrymen. 

     

Posted: June 30th, 2009

JUN
29

ForRent.com launches free GPhone application

 FOR IMMEDIATE RELEASE                                                                            Contact:                                                                                                                             Meredith Mobley
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827     

 

ForRent.com launches free GPhone application

ForRent.com offers most comprehensive line of mobile products in multi-housing industry

NORFOLK, Va.-(June 29, 2009)-ForRent.com, anchor Web site of For Rent Media SolutionsTM, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, has launched a ForRent.com T-Mobile G1TM (GPhone) application. The new application is the latest addition to For Rent’s comprehensive line of mobile marketing products for apartment seekers, including the ForRent.com text messaging product, mobile Web site and iPhoneTM application.

With ForRent.com’s free GPhone application, apartment seekers can browse through thousands of apartment listings nationwide. Users can also view apartment descriptions, videos, pictures, and floor plans, save their results, and contact the property. Consumers can use touchable map pins to click on a pin representing a property and go directly to the property’s page. From the map, apartment seekers can zoom in and out to get a clearer view of the property and its proximity to surrounding apartment communities.

The GPhone runs on the new Google Android operating system and applications are distributed in the Android Market, which opened to the public on October 22. Applications are only accessible through the GPhone phone, but can be previewed at the Android Market Web site.

“Mobile marketing is quickly spreading as a leading method of communication used to engage consumers,” says Terry Slattery, president of For Rent Media Solutions. “According to comScore Media Metrix, consumers downloaded 83 percent more mobile applications in March 2009 than in March 2008. We understand how much mobile Web impacts our consumers’ daily lives and will continue to explore opportunities with other mobile devices in the future.”

While the number of consumers downloading mobile applications continues to grow, comScore shows that, overwhelmingly, the preferred mode for accessing local content on a mobile device is through a mobile browser. In March 2008, 15.4 million mobile Web users accessed information via a mobile browser. By March 2009, that number jumped to 20.7 million. These numbers support the success seen by the ForRent.com mobile site. According to Omniture SiteCatalyst, an online business optimization company, the ForRent.com mobile site received more than 256,000 page views in May 2009.

The GPhone application adds to the already existing suite of mobile products offered to apartment seekers and solidifies ForRent.com as a leader in mobile marketing. Other mobile products include text messaging, launched in June 2007, the mobile Web site, launched in June 2008, and the iPhone application launched earlier this year.

About For Rent Media SolutionsTM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 30,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.comTM-The Magazine, and publishes 99 magazines covering more than 190 markets nationwide, including After 55TM Housing & Resource Guide, and Apartamentos Para Rentar®. For Rent Media Solutions operates four additional Web sites: ForRent.com®, SeniorOutlook.comTM, CorporateHousing.com®, and ParaRentar.comTM.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

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Posted: June 29th, 2009