Apartment Blog

Detroit has been the epicenter of soul music for decades.  Motown got its start in Detroit and signed artists such as s Stevie Wonder, Marvin Gaye, The Supremes, The Four Tops, and The Jackson 5.  This made Detroit  a place for new sounds and big opportunities. According to VisitDetroit, “Detroit’s public school system, in the early 19th century, also made music accessible to all, hiring some of the best music education professors to cultivate young, artistic minds.” It is no wonder that Detroit is still the same way today.  Many genres find a safe home in Detroit and a place where they can experiment before going mainstream.

Known as the city of rhythm, Detroit keeps on moving along even during the tough time of the recession.  The music coming out of the city is reflective of the adversity they have had to overcome over the years.    You will not have a hard time finding some kind of music that you enjoy and living in Detroit may make your music selection more eclectic.  Detroit has great apartments that give you access to all the music you want.  A few are included here:

River Oaks West Apartments

Briar Cove Apartments

Independence Green Apartments

Get more information and search tips on Detroit Apartments, or view all Apartments for Rent in Detroity, MI.

Sources:

http://www.visitdetroit.com/index.php/music

During this holiday season it is important to factor in the safety of all of your family members; even the little furry ones! You’d be surprised what dangers are lurking for your family pet during this festive season. So to help out all of our pet-friendly readers, we have compiled a list of items to watch out for this year. A trip to the veterinarian hospital would not be a pleasant thing!

Ingesting items:
Everyone knows chocolate is bad for dogs. But did you know that onion, grapes and raisins are horrible for them too? Fatty foods like turkey skin or gravy is not good for their stomach and alcohol is toxic! And be aware of things they can get into and eat such as plastic wrap, toothpicks, napkins, disposable plates or flatware. Items likes these can definitely do some damage to their internal organs.  If you are traveling with your animal or having friends staying at your home, make sure all medications are put in a place where curious animals cannot find them.

Safety for your pet:
This is not only about the safety of your animal, but also safety for humans around your animal. A pet that lies down in the middle of the kitchen is an accident waiting to happen. Make sure all of the left-overs are properly sealed and stored away where counter surfers cannot reach.  If serving turkey, make sure the carcass is in a plastic bag and taken out of the apartment. You don’t want to leave it around where any animal can take interest. And be sure to tell your family/friends visiting that feeding your pet is not good for him/her.

And finally, make sure you keep your animals’ routine as normal as possible. If your cats are terrified of people, let them have one room (perhaps a bedroom) to themselves. Or if your dog doesn’t like to be pent up in the house for too long, take him/her out for long brisk walks (for small dogs make sure they are dressed accordingly). Since there will be people coming in and out of your apartment, make sure that your animal wears proper ID tags should they escape in the confusion.

Wishing you and your family, all of them, a very happy and safe Thanksgiving!

You know that iconic phrase “Houston, we have a problem” from the Apollo 13 movie? Here at For Rent Media Solutions, we prefer to think we have the solutions. We have the resources and the answers to your apartment searching needs.  Not only do we provide you with a moving center and a getting settled center on our Relocation Page, we also provide you with decorating and entertaining tips and apartment living ideas on our Apartment Blog.

So if you’re looking for apartments in and around the Houston area, we are your one stop shop! Check out our newest apartment community videos for Houston apartments:

Hartford Park Apartments

Canfield Lakes Apartments

Briar Park Apartments

Lantern Village Apartments

Steepleway Downs Apartments

Huntington at Stonefield Apartments

The Steeples Apartments

Meadow Ridge Apartments

and Bristol Apartments

When you got ready to leave home today, you knew there was the possibility that someone could wrongly come into your home to steal things, so you probably locked your door, and perhaps set an alarm.  Then, when you got behind the wheel of your car, you knew there could be an accident, so you buckled your seat belt.  No one is telling you not to leave home or not to drive, but both of these activities pose risks.  Everyday we take risks, and the better informed we can be about risks, the smarter and safer we are. 

The same is true for advertisers as they embrace social media to promote their apartment communities.  Social media is a great innovation, but it does have its risks, and the better informed advertisers can be about those risks, the smarter and safer they are.

Remember that a website is a form of advertising.  As a practical matter it is no different than any form of traditional advertising, and the same rules apply.  The things you say must be true, because if they are not, it is libel; you have to be aware of consumer laws (watch out for sweepstakes that are really illegal lotteries); and, you have to honor the trademarks and copyrights of others.

And of course, don’t forget about fair housing considerations.  The point of a website is to advertise the community; what is posted on a website (and that means both words and pictures) must therefore be fair housing compliant.   Quite simply, that means that a “reasonable person” looking at the website cannot see anything that would suggest “any preference, limitation or discrimination because of race, color, religion, sex, disability, familial status or national origin.”  Therefore, the words that are used, the directions that are given, the symbols that are depicted, and the photos and pictures that are shown cannot indicate that type of preference, limitation or discrimination. 

The bottom line is that if there are fair housing issues with a basic website, the apartment community will be liable, since this is essentially an “ad,” and the community (its owner or PMC) is the “publisher.”

But what about a website where others are able to post information or are invited to blog?  Who is liable for what others post?  The answer is “it depends.”  It depends upon how much control the owner of the website (the “Publisher”) is exerting over the external posting by others.  It’s all about control.  The more the message is controlled, the more likely the accountability. 

Now, what about Facebook®, Twitter™, YouTube™ or a blog?  Are these a form of advertising?  The answer to that question is “it depends.” It depends on what a judge or jury might say about this.  The folks in the apartment industry who are using a fan page on Facebook or who are sending “Tweets” would ultimately have to admit that the ultimate goal is effective marketing of a community or PMC, and that sounds like advertising.

Social media can be a brilliant form of marketing, but people need to make informed business decisions.  They need to know what questions they should be asking before they take the leap into social media, questions like:

1. Who at the community/with the PMC will be its “voice”?
2. Where will this “voice” be heard?  On your own website or blog?  Or will this “voice” speak through posts at the websites and blogs of others?
3. If you will have your own website/blog, how much time will be committed to monitoring and promptly responding?
4. If you will have your own website/blog, how much control do you plan to exert regarding what is posted by others?
5. What will you do if someone says something bad about you or the community?
6. What will you do if someone says something bad about their neighbors or prospects–a lie, a slur, even an over-the-top compliment?
7. When is your employee your employee?  Are you responsible for their on-line actions?
8. When is your employee “on their own time”?  Are you responsible for their on-line actions?
9. Are you going to provide training for your employees on the proper use of social media as it relates to your website/blog?
10. Are you going to provide training for your employees on the proper use of social media as it relates to the websites and blogs of others?

Lock your house?  A good idea.  Seatbelts–ditto.  And take advantage of the wonders of social media and advertising, but do that with an understanding of the risks and a plan to address them.

REQUIRED LANGUAGE FOR ALL REPRINTING OF THIS ARTICLE: “Social Media- Don’t Take Risks” is written by Nadeen Green, Senior Counsel with For Rent Media Solutions. The information contained in this article is not to be considered legal advice, and the authors and their companies strongly suggest that you consult with your own counsel as to any fair housing questions or problems you may have.

With online advertising, you can increase your community’s visibility and drive more traffic to your property.  By following these simple techniques, you’ll expand your branding opportunities while keeping your community in front of potential residents.

Update Your Listings.  Did you know that Internet users make a judgment about your site in 1/20^th of a second?¹  Be sure to make the most of your online presence by keeping it current!  Up-to-date ads will draw people to your listings quicker, making it more likely that prospects will contact the leasing office.

Our research shows potential renters search for properties three ways²:

• 60% by maximum price
• 53% by total number of bedrooms
• 35% by amenities

Specials and Coupons.  Free rent for a month?  No deposit? If your community is running a promotion, let your potential renters know! In these economically challenging times, renters are looking for deals. Running a monthly special and publicizing it online will separate you from your competition.  Post your promotions anywhere you can, using headlines, bullet points or coupons.  Be sure to update these frequently and always include an expiration date.

Showcase Your Property and Units.  Research shows that apartment shoppers are a visual audience. When searching for apartments, they want to see pictures! Interior shots allow apartment seekers to imagine where they’ll be living.  Large, high quality images will grab their attention.   Here’s what they’re saying:  “I like when properties include photos of the interior of the units.  The amenities are great, but I will be spending most of my time inside my apartment and would like to see what the interior looks like…. ²”

Give a Real Life Perspective.  Want to take it one step further? Include online video! According to the most recent comScore report, a record 81 percent of U.S. Internet users watched online video in July 2009 alone. Online video is growing as a cost-effective, dynamic form of media for multi-housing professionals to reach potential renters. It allows the prospect to visit a community before they physically travel there.  Our research shows an average 24% increase in LEADS™ when properties use Community Theater® video from For Rent Media Solutions to showcase their community. ²

So remember, make the most of your online advertising!  To maximize the reach of your online ad, contact your local For Rent Media Solutions’ account executive or call Customer Service at 1-888-539-1150.

¹G. Lindgaard, “Attention Web Designers: You have 50 milliseconds to make a good first impression.” ²Based on internal sources.

 I recently moved into a condo, which I’m renting from the owner.  This condo is located in a building considered an apartment building, if you will.  Upon moving in, I knew I wanted to make this space my own.  Small upgrades can go a long way and I sure didn’t want to feel limited in decorating and “sprucing up” the place just because I don’t own my condo.  I knew that there were plenty of ways to brighten up my area and make it my home.

Move-in day was exciting, but I found a lot of little “issues.”  Meaning, there were a few things that I wanted to do to upgrade the space to fit my style.  Starting point, my bathroom. 

One thing I knew I wanted to change was my toilet seat.  This was a quick-fix that not many would think of, but it’s an easy upgrade and quite inexpensive, I might add.  Check out Lowe’s® hardware store in the bathroom fixtures section and you will find a plethora of toilet seats.  They’ve got round as well as oblong seats in a variety of different colors.  I rolled to Lowe’s and found exactly what I needed.  The directions are super simple and you don’t even need a screwdriver for installation.

When choosing my toilet seat, I chose a beige color to match the color of my toilet.  One thing to remember, make sure you identify whether your toilet seat is round or oblong because it would be a shame to get caught in a rut with an oblong toilet seat and your toilet is actually round.

That change was quick and easy.  Next - new showerhead.  I was a little less than pleased with water spatting to and fro from the existing showerhead.  Your bathroom, more specifically, your shower is supposed to be your sanctuary and that’s what I was looking to transform it into.  Lowe’s came through for me again.  I chose an awesome showerhead with three settings (jet stream, mist and massage - my fav!) for ridiculously cheap and now I can actually enjoy my showers.  Again, installation is easy - all you really need is an adjustable wrench and maybe some WD-40 to ease off the old showerhead.

And there you have it.  Two super simple upgrades that won’t even come close to breaking the bank.  New showerhead - $6.99, new toilet seat - $13.99, upgrading your sanctuary - priceless.  Do-it-yourself projects made easy.  Stay tuned for more easy and fun ways to upgrade your apartment.