Apartment Blog

 For Rent Media Solutions™ announces the launch of the new LEADS™ Dashboard. The dashboard was designed to offer a more streamlined approach for property managers to monitor their advertising performance and drive more leads.

“Property managers today are challenged to get more done with fewer resources” said Terry Slattery, president of For Rent Media Solutions. “In these economically challenged times, we understand the importance of proving advertising value for our clients. The new LEADS Dashboard lets our account executives act as total media consultants for our clients, evaluating the overall health of their advertising.”

To better accommodate clients’ needs, For Rent conducted a survey amongst 71 national and local advertisers and decision makers. According to the respondents, walk-in visits, e-mail guest cards and phone calls ranked high as the most valuable type of response from apartment seekers. For Rent used these findings to redesign the dashboard to sort and color-code data based on lead type, allowing clients to easily find the information they are seeking. Watch this video to get a peek at the new LEADS Dashboard.

What’s In it For You?

• With all of your LEADS data available in one place in an easy to-read design, daily tracking of the past 30 days of your advertising performance can now be done quickly and effortlessly.

• The convenience and smart design of the LEADS dashboard allows you to monitor your results on a daily, weekly or monthly basis and acts a portal to more detailed reports.

• The Dashboard can be printed or exported to PDF or Excel in seconds.

• Easy-to-read graphs breakdown your total LEADS.

• Your time is our priority. The graphs have been designed and color-coded throughout the LEADS Dashboard for instant visual reference.

• Different LEAD types are arranged in order of relevance, according to an internal survey of customers just like you.

• The Touch point section enables you to see how apartment shoppers gather information about your community and is a good indicator of your property’s advertising health. This section will show you where you may need to update your listing.

To read an interview between Terry Slattery, president of For Rent Media Solutions and Erika Schnitzer, associate editor of MultiHousingNews.com click here>>

Former vice president and general manager transitions into his new role as president

NORFOLK, Va.-(December 5, 2008)-For Rent Media Solutions, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, is proud to announce Terry Slattery’s promotion to president of For Rent Media Solutions. This change is in recognition of Slattery’s contributions to both For Rent Media Solutions and the multi-housing industry.

“I have had the fortune of working with Terry for eight years now,” said Jack Ross,  president of Dominion Enterprises apartment and employment businesses. “His impact on For Rent Media Solutions and the industry has been substantial. He continues to show his dedication to multi-housing through his membership in organizations like the National Apartment Association, where he was recently recognized as a recipient of a Paragon Award. I am confident For Rent Media Solutions will continue to grow under his leadership.”

Slattery entered the multi-housing industry in 1993, when he joined the For Rent Magazine^® office in Las Vegas as an account executive. Since then, he has held several positions within the company, including national marketing director, vice president of marketing, and vice president of national sales and marketing. He assisted with the execution of LEADS^TM, the original tracking service in the multi-family housing business, now considered the standard in the industry. He is also credited for heading up the group that created ForRent.com^®, one of the nation’s leading apartment Internet Listing Services.

“I am honored to step into the role of president of For Rent Media Solutions,” said Slattery. “I am proud of the success our company continues to experience and look forward to finding more innovative ways to promote our clients through a combination of print and Internet services.”

Slattery is very active in the multi-housing industry, attending many industry conferences and serving as a board member for the National Apartment Association. In 2007, he was appointed chairman of the National Supplier’s Council. In this position, he co-chaired the NAA Education Conference and Convention in Las Vegas and oversaw the development of the National Suppliers Council. This is the highest level that a supplier can rise to in the multi-family industry.

In his last role as the vice president and general manager of For Rent Media Solutions, Slattery brought innovation to the industry through new initiatives such as online video and mobile technology. As president, he will oversee all aspects of print, Internet, production and operations for all For Rent Media Solutions publications and Web sites, including: For Rent Magazine^®, ForRent.com, Apartamentos Para Rentar^®, CorporateHousing.com and After 55^TM Housing and Resource Guide.

On Sunday we posted Single this Valentine’s Day? Here’s how to find a date, a blog about online dating and how to put your profile out on one of the sites. It seems that not only are generations x and y looking into online dating to find their special someone, but seniors are as well! In fact, seniors are the fastest growing segment of Internet users, and more and more of them are using the Internet to look for love. In fact, according to cbsnews.com, 16 percent of all those active on the top five Internet dating sites are 55 or older. A majority of the dating sites like eHarmony, Match.com and Date.com may cater to a slightly younger crowd, so there are senior specific dating sites popping up like SilverSingles.com and SeniorsCircle.com.

Whether you’re 28 or 57, everyone needs love in their life and online dating seems to be fulfilling a need for many. So why not try your hand at online dating? You never know who you may find!

Visit Find a Date on ForRent.com’s website and set up your profile today! You may even set upa date before this Valentine’s Day!

Source: cbsnews.com