Apartment Blog

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The key to organization for a great holiday is planning ahead.  Whether you plan on inviting people over for an event or traveling to see others, getting a head start is the key. Holidays are usually filled with chaos and disarray on the highway and in the airports, but yours doesn’t have to be. Following these 3 simple steps will help you organize your holiday:

1. Plan months ahead-Somehow the holidays seem to creep up on us, even though they are the same time every year. Funny, isn’t it? However, if you plan months ahead of a holiday you can account for most of the things that may come up to thwart your efforts. One rule of thumb is to start planning for the next holiday the day after the most recent holiday. Most likely you will be looking forward to the next holiday, so it will be easier to plan during that excitement.

2. Designate - Everyone has a person in their family who is good at organizing things and/or a friend that is a super organizer or designer. Don’t be afraid to ask for assistance with the party. If they love organizing and designing they will be more than happy to help you and excited that you noticed their skills.

3. Think outside of the box- It may be visiting a place you have never heard of or eating a non-traditional meal, but doing something most people are not doing can help with organization. It may be more difficult initially to visualize what you want to do, but doing something non-traditional will excite invitees and cause the organizers to focus more on the details.

Organization is a process. Don’t get frustrated if you don’t get everything right the first time.  Keep working at it until you get into a groove!

Today we celebrated two birthdays in one event; a Ms. Kimetha Hill and a Ms. Amanda Hall have birthdays on September 30^th and October 3^rd respectively. Within the marketing department at For Rent Media Solutions we have a little tradition. We decorate the birthday individual’s cubical and bring in baked goodies. Who doesn’t love a yummy baked goodie?

Typically we do cupcakes. Although there has been a delicious strawberry pound cake brought in before,  today it was lemon frosting on lemon cake. And instead of regular cupcakes, there was a GYNORMOUS cupcake!

Maybe you’ve seen these types of pans in stores near you; I purchased mine from Williams and Sonoma. However, I’ve heard they are also located in Michaels. Using just one box of cake mix (you can use two for a larger cupcake) you will bake a top and a bottom simultaneously. After it has baked for about 40 or so minutes (depending on your oven) you can place the top on the bottom to give it shape. Add frosting and other decorations (here sprinkles were used) and away you go! I will have to warn you though, for travel purposes it’s easier to have the top and bottom separated until you get to your location.

Here’s one of the birthday girls taking a bite out of her cake now…

There are several people I know that have recently moved into a new apartment. Just about every day they are asked, ‘How are you enjoying your new place?’ as well as other types of questions like ‘what’s the floor plan?’ or ‘how do you have it decorated?’, etc.  Most of the initial questions you get asked when you’ve recently moved can be answered by a simple event, a housewarming party!

Inviting your friends, family and co-workers to a housewarming party where they can see your lovely abode will ensure you the opportunity to show off your style.  And what better way to gloat about your new space with all the cool swag on display?!

We’ve taken the liberty of highlighting a few basics to guarantee you a rockin’ housewarming party!

• Invites are a must. I would really recommend using websites such as Evite.com to send out virtual invitations. Saves on cost and they’re eco-friendly! If there are people who you do not know their email address (i.e. your new neighbors), small notes are totally acceptable.
• What should you serve? That’s easy…whatever you want! Most housewarming parties are basic drinks and hors d’oeuvres, but there’s nothing saying you can’t stray. If your apartment has a great deck or patio, a barbeque might be nice (provided that it’s okay with your apartment association first)!
• Do I need to provide entertainment? Absolutely! The point of your housewarming party is to show off your new home, so be sure to include tours of your new apartment for all those coming. That will answer all those pesky questions they ask. But in addition to the tours, you should provide music and other entertainment. At a housewarming party I attended, they had group video games for everyone to interact and meet one another. Music is also a popular form of entertainment.
• And finally, always show your appreciation. All of your guests have taken time out of their schedule to spend a few hours with you and share the joy of your new apartment. Thank them for stopping by and especially thank them should they have brought a gift; especially, since housewarming gifts are optional!

To everyone who has just recently moved into their new, or first, apartment-CONGRATS! Here’s hoping you have a terrific housewarming party!

What could be a better way for a community to build a relationship with its residents than by providing some sort of fun activity? Many apartment communities do this with parties, game nights, movie nights, etc. It’s a great way for residents to get together, find out who their neighbors are and really feel at home in the community. Here’s a suggestion for August, in keeping with the month’s theme, American Artist Appreciation Month, why not do a craft fair instead?

Just this past weekend I went to the Artisans in the Park off of Great Neck Road in Virginia Beach. It had over 110 artists showcasing their work whether it is photography, painting, wood carving, metal work, etc. There were hundreds of people that attended this show and it was a terrific event. It gave me an opportunity to see what creative talent we have here at ‘the beach.’ But it got me thinking too. Oftentimes there will be a get together for yard sales and things of that sort in my apartment community. Why not a joint craft fair in August?

Since August is artist appreciation month, I think it would be a great time to allow all your crafty residents an opportunity to showcase their work, perhaps make a little money, and get to know their fellow ‘crafty’ neighbors. When a prospective resident walks in through the door during this month, the advertisements on your property for this craft show will illustrate the type of unique and exciting activities your community offers its residents, reinforcing their desire to want to live there. I know I’d want to live somewhere that had one!

While we typically write about For Rent Media Solutions’ various products and/or initiatives, we tend to stick with what is ‘in’ right now. Search engine strategies, social media, videos, text messaging, etc. But there is an important area of traditional marketing that we have yet to expand on. It is actually very vital to the overall success of our brand imaging. And that is the trade shows that we attend and sponsor. For Rent Media Solutions has participated in trade shows for over twenty years! In fact, we’ve been represented at tradeshows sponsored by the National Apartment Association (NAA), America’s leading advocate for quality rental housing, for the past nineteen years.Trade shows are a successful tool used by companies to showcase, advertise, connect and grow. According to Forrester Consulting Services for America Business Media, 60.9% of marketers considered face-to-face exhibiting as the best means to effectively build brand image. And 62.9% also indicated that in-person events are considered to be the best tactic to generate qualified leads.  That is exactly why For Rent Media Solutions exhibits/sponsors these events, to build our brand image, form relationships, network, and generate potential leads. However, our current economy has added some challenges.

It is no secret that face-to-face events are among the most expensive platforms to advertise. And given the fact that budgets are constantly being scrutinized, selecting trade shows that will provide the best ROI is the way companies will decide. We are not immune to the financial obstacles in this economy; therefore, we are forming a strategic plan to help us maximize our resources.

Erin Zarate, Marketing Manager with For Rent Media Solutions, executes all of our trade shows.  One of her job functions when planning these events is to come up with creative solutions to keep us under budget. “Strategic spending is important at these events,” said Zarate. One of the ways her team has managed to do that is by having their inventory be repurposed for multiple shows. “It gives a consistent look and feel for our brand while also saving us money.” Another tactic she employs is to reevaluate our spending on products and/or client appreciation parties to see how we can get more ‘bang for our buck’, or partnering with other vendors.

As mentioned previously, generating leads is another key component of attending trade shows. Networking at a trade show allows you to meet people you might not have looked for or encountered otherwise.  Which is why having a thorough follow up plan is necessary to track the return on investment for attending.  For Rent Media Solutions exerts every effort post show to track new business opportunities.

Even in the digital world we live in, there is a nice added touch about a personal interaction with a company. It allows attendees to get a feel for the attitude of a company and the kind of people who work for it. Another focus For Rent Media Solutions has is to really reconnect with current clients.  We all get caught up in responsibilities and sometimes aren’t able to make the time to properly invest in the current relationships we have. This also gives us an opportunity to educate our clients about what we’re doing as a company to better fit their needs.

Respondents from the previously discussed survey indicated that benefits from attending trade shows were building/expanding relationships (41%) and lead generation (42%). So while the current fiscal year may call for some innovative thinking, opting out of this valuable medium can potentially have a negative effect on your brand. Even though there are constraints, For Rent Media Solutions will continue to view trade shows as a necessary avenue to market ourselves as well as connect with our current & perspective clients.

It’s a tradition with my family year after year. We always pile up in our car and drive around to look at Christmas lights. There is one house in particular we always stop and see. We call it the ‘NOEL House’ as it has the ‘NOEL’ saying prominently displayed on its rooftop. We also make it a point to go to see the Holiday lights at Virginia Beach Oceanfront. There is something grand about looking at the holiday light displays across our city. I look in amazement at the creativity and the excitement that I feel. I feel like a child again, anxiously waiting for the big day!

Accumulated by americasbestonline.net, here is a list of the best holiday light displays in cities across the nation. Look who turned up number 11! J If you are near one of the areas, make sure you go out and look at the wonderful lights displayed.

1. Silver Dollar City- Branson, MO
Millions of Christmas lights cover the whole park. Plus, the entire city is transformed into a holiday wonderland each evening at 5:30 p.m. as guests join together on the Square for the lighting of the dazzling, five-story Special Effects Christmas Tree. Adorned with over 250,000 lights coordinated to blaze to the musical movements of Christmas songs, this unique Special Effects Christmas Tree presents classics such as “Carol of the Bells” and Handel’s “Hallelujah Chorus” in a spectacular light and sound show.
  
2. Oglebay Festival of Lights- Wheeling, WV
In 1985 a holiday tradition began at Oglebay and spread throughout the city of Wheeling. That tradition is the Winter Festival of Lights celebration. The first year, displays and landscape lighting covered about 125 acres over a three-mile drive throughout the resort. Since then, the show has grown into one of the nation’s largest Christmas light shows, covering more than three hundred acres over a six-mile drive throughout the resort. 
 

3. Fantasy of Lights- Pine Mountain, GA
A 5 mile drive by car or trolley takes visitors past 13 holiday scenes with more than 8 million  Christmas lights.  Since 1992, this outdoor light and sound show has glittered with holiday magic for millions of people. Families from across the Southeast have added Fantasy In Lights to their list of memorable holiday traditions. This year, experience the 15th annual Fantasy In Lights with its eight million lights creating more than a dozen beautiful scenes, and you’ll see why this is the brightest holiday light show in the South! 
 

4. Smoky Mountain Winterfest- Gatlinburg, Pigeon Forge and Sevierville, TN. 
Smoky Mountain Winterfest is a magical celebration that begins in late fall.  Ride the Trolley Tour of Lights around Pigeon Forge and claim a spot on the sidewalk  for Gatlinburg’s “Fantasy of Lights” Christmas Parade, featuring lighted floats, marching bands and giant helium balloons.  This event combines 3 Tennessee cities: Gatlinburg, Pigeon Forge and Sevierville. These neighboring Smoky Mountain towns are ablaze with 5 million lights thru February. 
 

5. Trail of Lights - Austin, TX
The  Trail of Lights is a mile long display of 42 lighted scenes, US Post Office, Santa’s House, the Yule Log, and an entertainment stage. The festival begins with the lighting of the Zilker Tree, a 155 feet tall, 180 feet diameter lighted tree consisting of 3,309 bulbs on 39 streamers strung from Austin’s historical Moonlight Tower. Since 1987 the honor of lighting the tree has been bestowed upon the winner of the city-wide children’s tree coloring contest. The tree lighting ceremony takes place on the first Sunday of December. 

6. Magical Nights of Lights - Lake Lanier, GA
Rekindle an old tradition or create a new one at Lake Lanier Islands Resort’s 16th annual Magical Nights of Lights holiday celebration. Known as the world’s largest animated light extravaganza, the fun kicks off November 22 through December 30 from 5:00 p.m. to 10:00 pm. nightly! Bring the whole family a drive through tour of over six miles of twinkling, holiday light displays and a live nativity scene complete with live actors and animals!

7. Holiday Festival of Lights, Charleston, S.C.
Charleston County Park & Recreation Commission created the Holiday Festival of Lights to bring families and friends together and to raise support for the Charleston county park system. With over 600 individual displays located throughout the park in 132 power locations, the Holiday Festival of Lights is a magical sight to see! 
  
8. Enchanted Garden of Lights, Chattanooga, TN
See Rock City! The gardens’ natural beauty is complemented by more than 25 holiday scenes as half a million lights illuminate rock formations along the Enchanted Trail. 

 9. Southern Lights - Lexington, Ky.
The annual Southern Lights event is the largest fundraiser held for The Kentucky Horse Park. Over 25,927 vehicles passed through the electrical wonderland in 2006 alone! Everything from petting zoos, model railways, arts, crafts, and Santa Claus fill the Indoor Attractions section free of charge to guests.

 10. Mission Inn - Riverside, CA
This magnificent hotel and grounds have over two million Christmas lights!  Enjoy the sounds of the holiday season as our Dickens’ Carolers stroll throughout the hotel every Thursday through Sunday, beginning November 25, 2005, or enjoy a romantic carriage ride around the grounds - to take in the lights of the holiday season.
 
11. 100 Miles of Lights - Virginia Beach, VA
Come share the glow of the season and experience millions of lights and hundreds of events from Virginia’s capital city to the Atlantic Ocean. The region will glitter and glow, sparkle and shine with lights, lights and more lights. 100 Miles of Lights features holiday events and activities in Richmond, Williamsburg, Newport News, Hampton, Norfolk, Portsmouth and Virginia Beach.

Drive-through and walk-through light shows will dazzle and shine with more than two million lights, providing a colorful backdrop to the wide range of events and activities for the young and young-at-heart. Lighted boat parades, city illuminations, festivals, parades, living history re-enactments, caroling, dining events, music and dance are among the many activities occurring throughout the region from Thanksgiving to New Year’s Day.
12. Bright Nights at Forest Park - Springfield, MA
New England’s most popular holiday destination and largest drive-through lighting display. Two and a half miles of Forest Park are illuminated with more than 500,000 twinkling lights, bringing the magic of the holiday season to life for people of all ages, in dozens of dramatic scenes such as “Poinsettia Fantasy,” “Seuss Land,” “Toy Land,” and “Victorian Village.” Plans are in place this year for bright new displays, and special celebrations to commemorate the holiday traditions of the many cultures that make up the region.

Source:
http://www.americasbestonline.net/christmas.htm