Apartment Blog

Hashtags, re-tweets, DMs? What does it all mean? For Rent Media Solutions^TM, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, will answer these questions as they host the industry’s first Tweet Spot during this year’s Brainstorming Sessions^TM held at the Hyatt Regency in Houston, Texas from November 18-20.

Twitter “newbies” and power users alike in the multi-housing industry are in for the ultimate Twitter experience during this year’s Multifamily Pro Brainstorming Sessions. At the Tweet Spot, attendees will have an opportunity to learn more about leveraging the power of Twitter. Topics discussed include:

• How to create a Twitter profile
• How to perform basic functions within the site
• Twitter terminology
• Tools to enhance user experience
• Why Twitter is beneficial for businesses
• How to cross-link with other social media sites

During the show, attendees can participate in “Tweetups,” meetings organized through Twitter and hosted by For Rent Media Solutions, to network and meet other attendees. These Tweetups help attendees turn their online network into reality, allow them to see who’s “following” who and maximize their social networking by meeting and mingling with the industry’s social media savvy. Take a look at our schedule below for the two “Tweetups” scheduled for Tuesday, November 17^th at 5:30 pm and Thursday, November 19^th at 6:00 pm.

Mobile phones and Web based communication platforms are increasing their presence and popularity among the lives of hundreds of millions of people globally. People do everything from sharing monotonous and routine details of every day life to alerting people to breaking news or product launches. You’ve probably heard a lot about Twitter, the free micro-blogging social network that’s growing faster than Facebook as we speak. Still, you’re probably wondering what Twitter is and how it actually works.

Have no fear, For Rent Media Solutions (@AptsForRent) has been spending a lot of time on Twitter lately, and has put together a guide to help Twitter newbies get started. Twitter is estimated to have around 5 to 10 million registered users. According to Compete.com, Twitter received more than 14 million unique visitors and more than 8 million page views in March. Oprah Winfrey set up a Twitter account and tweeted live for the first time on her April 17 show. According to Engadget’s Ryan Block, 1.2 million people signed up after she did. Is this a coincidence or is it the “Oprah Effect”? If your company doesn’t have a Twitter account, make it a priority to jump on the bandwagon. Still not convinced? Check out our lingo break down and tips and tricks below.

What is it?

Twitter allows users to send “tweets,” or text-based messages up to 140 characters long answering the simple question of “What are you doing now?” These “tweets” are then displayed on your profile page and delivered to other users who are “following” you (essentially, subscribing to receive your tweets). Also, you can follow (subscribe) to the tweets of anyone you want, from family and friends to Oprah, major Web sites, big brands and more.

Confused yet? It’s ok. Basically, Twitter is like an online cocktail party, a text message or like a Facebook status update, with which you can keep people up-to date with your life.

Who is “Twittering” and why should I use it?

According to PewInternet, 19% of online adults age 18-24 have used Twitter, 10% of 35-44yr olds have used it and 5% of online adults age 45-54 have also tweeted. Twitter is great for posting the ins and out of your life, but Twitter can be a great business tool to gain potential residents, retain residents or to stay abreast industry trends. Can’t attend tradeshows this year? Stay connected with attendees and speakers by using #’s. For example, you can follow the AIM conference going on right now by doing a Twitter search for #aimconf.

Twitter Lingo:

Followers

MySpace and Facebook use the term “Friends”, but Twitter uses the term “followers”. To follow someone, visit   their profile and select the “follow” option. The user will then receive an alert that lets them know you are now following them, and then they can choose to follow you.

@ Replies

Users have the capability to respond to all tweets by addressing the person by using their Twitter user name preceded by the “@” symbol. This will direct a tweet at another person, and causes your twitter to save in their “replies” tab. As a rule- don’t reply back to every tweet.

           

    

                                                                                               

Direct Message

Sends a person a private message that goes to their device, and saves in their “Direct Messages” tab.

RT (ReTweet)

RT is short for retweet.  People add RT somewhere in a tweet to indicate that part of their tweet includes something they’re re-posting from another person’s tweet, sometimes with a comment of their own.

           

                                   

      

                                                                                                    

Favorites

If you come across a really good tweet that like, you can save it to your “favorites” tab.

What do you Tweet?

Anything you want really. People often times reminisce about a memorable experience, share a joke, share everyday updates, provide product updates and announcements or even simply say hello.  The tweets are just as diverse as the people you connect with. Tweets can be pitchy but not too direct. Mix up your tweets with @replies, general tweets, share photos, and throw in some links every now and then.  It is important to also add something of value to your followers like including links to research and helpful articles.

Who do you follow and how do you get followers?

Following a lot of people does help you get more involved with Twitter. That’s the point of Twitter. However, don’t do it all at one time. Follow people in the multifamily housing industry such as @ericacampbell, @ltrosien, @mbrewer, @30lines, @Eric_Urbane, @JohnTMitchell, @kategood, @RentWiki, and  @NAAhq. You can also follow celebrities, media companies, social media experts, big brands, residents and potential residents. Gaining a strong follower base can be tricky. Remember to be original, creative, funny, and offer quality tweets.

How often should you Twitter?

Twitter can be addicting. Trust us we know! But personally, we think 10-12 tweets should be the upper limit. There should be a good balance. Some of the people we follow, Twitter way more than that.

Get started today and Follow ForRent.com @AptsForRent!

When post people search for super bowl facts, the more interesting they are the better! So I searched through many websites and weeded out the not-so interesting stuff, to compile a list of 10 random facts I found interesting. I thought I’d share them with you….

1. The name “Super Bowl” was not used officially until the 3rd championship game in January 1969.

2. No NFL team has ever played the Super Bowl in their own stadium.

3. New Orleans and Miami have hosted the Super Bowl the most at 9 times.

4. Mike Ditka, Tom Flores, and Tony Dungy have all won a Super Bowl both as a player and a coach.

5. The following things have never happened in a Super Bowl: a scoreless first half, a shutout, an overtime game and a punt return for a touchdown.

6. 30-second TV commercials are believed to be costing close to $3 million this year. If this reported rate is true, how is it that we are in an economic crisis??

7. According to About.com, the amount of chips consumed on Super Bowl Sunday is over 14 tons!!

8. Eight million pounds of guacamole is consumed on Super Bowl Sunday.

9. An average of 6% of people will call out on the Monday following Super Bowl Sunday.

10. The Super Bowl is measured in Roman numerals because a football season runs the span over two calendar years.

Now granted I’m a football impaired chick, so these facts may not be an over the moon spectacular or anything. But they sure made me say ‘uh…’ when I read them. Hope they gave you a little something to think about, or a least a much needed break from your busy day!

Every year people make resolutions for the New Year. Most resolutions circle around weight loss goals, money or time with family and friends. This year, we want to provide New Years resolutions specifically for renters!

Take a look below:

1. Start 2009 fresh….if you’re tired of the apartment community you live in now? Visit ForRent.com to find a new apartment in your area!

2. Follow the trend of 2008 into 2009, utilize tips for ‘going green’!

3. Feeling overwhelmed from 2008? Get organized in 2009!

4. Have you been saying you’re ready for a new look? Then spice up your decorating style in 2009 with a few decorating tips!

5. Wanna get fit this year? Why not utilize your apartment communities’ amenities?! Go to the Fitness Center to work out!

6. Is your goal to spend more time with family and friends this year? Become a terrific cook with these recipes and you’re bound to have more gatherings at your apartment!

7. Need to save money in 2009?? Consider getting a roommate, browse these roommate tips.

8. And if 2009 is another year that reminds you you’re alone, considering getting a pet! Weigh your options by reading pet-friendly apartment tips.

9. If you’re thinking of relocating to a different area, be prepared! Research as much information about that city/state as you can; one place to do so would be at our City Guide.

10. Another great resolution is to get to know your neighbors!

ForRent.com hopes you have a happy and safe New Year! See you in 2009!!

With the holidays so near, I know everyone is searching for the perfect holiday treat to make! ForRent.com wants to provide you with our holiday recipe tips. The first six are regarding essential holiday pantry items and the remaining six are holiday treat recipes!

6 Essential Holiday Pantry Items:

• Chocolate Morsels
• Pam Cooking Spray
• Vanilla Extract
• Holiday Candy
• Sprinkles/Food Coloring
• Cookie Cutters

During our annual Marketing Department treat exchange, here were six of our favorite treats that were brought. You’ll see that some of them require one of the essential holiday pantry items mentioned previously!

                
SALTINE TOFFEE BARS

Ingredients:

• - unsalted Saltine Crackers (not premium-too thick)
• - 1 stick butter
• - ¾ cup sugar
• - 12 oz bag chocolate chips
• - sliced almonds, optional
• - powdered sugar, optional
• - “Pam” cooking spray

Directions:

Preheat oven to 350-400 degrees.  Line a 9 X 11 jelly roll pan with aluminum foil and spray with Pam.  Place saltines, edge to edge, over the bottom of the pan.  Melt butter, add sugar and bring to a boil.  Boil about 3 minutes to dissolve sugar.  Spoon (not pour) over the saltines and then settle the saltines and bake for about 5 minutes.  The saltines will look like they are floating.  Turn off the oven and remove saltines.  Sprinkle chocolate chips over crackers and return to oven until they are melted then add almonds if desired.  Cool a bit then cut (but do not try to separate- too runny still) and sprinkle with powdered sugar if desired.  Refrigerate until hard then break into pieces, removing foil from the back of the crackers.

                 

Peppermint-Chocolate Sandwich Cookies

Ingredients:

1 (16.5 ounce) tube refrigerated sugar cookie dough
1/4 cup all-purpose flour plus extra for dusting
2 cups semisweet chocolate chips, divided
1/4 cup heavy cream
1 teaspoon pure peppermint extract
1 teaspoon vegetable oil

Directions:
Decorating suggestion: crushed candy canes or peppermint candies; white, red and green sprinkles; or red and green decorating sugar
Special equipment: a 2 1/2-inch round cookie cutter, and a ½ ounce cookie scoop

Position an oven rack in the lower third of the oven. Preheat the oven to 350 degrees F. Line two baking sheets with parchment paper.

In a medium bowl, knead together the cookie dough and 1/4 cup flour until smooth. Lightly flour a work surface. Roll out the dough to 1/4-inch thick. Using a 2 1/2-inch cookie cutter, cut out circles from the dough. Knead together any scraps of dough and roll out again. Continue to cut out pastry circles until there are 24 pieces in total. Place the dough circles on the prepared baking sheets. Bake until the cookies are slightly golden around the edges, about 10 minutes. Cool for 10 minutes and transfer to a wire rack to cool completely. Reserve 1 parchment paper-lined baking sheet.

Combine 1 cup of chocolate chips and the cream in a small bowl. Place the bowl over a pan of simmering water and stir until the chocolate has melted and the mixture is smooth. Whisk in the peppermint extract and refrigerate the mixture for 1 hour. Using a 1/2-ounce cookie scoop or a tablespoon measure, place the chocolate mixture in the center of the flat side of 12 of the cookies. Place the remaining cookies on top and gently squeeze to distribute the filling evenly. Place on a baking sheet and freeze until the filling has set, about 25 minutes.

Combine the remaining chocolate chips and the vegetable oil in a small bowl. Place the bowl over a pan of simmering water and stir until the chocolate has melted and the mixture is smooth. Dip the top of each cookie in the melted chocolate and return to the baking sheet. Sprinkle the tops with crushed candy canes or peppermint candies. Refrigerate until firm, about 1 hour. Store in an airtight plastic container.

                         

Christmas Cupcakes

Ingredients:
Pillsbury Cake Mix Funfetti
Duncan Hines Classic Vanilla Frosting
Eggs
Vegetable Oil
Baking Cups
Directions:
Follow directions on the box for cooking cup cakes. After cup cakes have cooled, put vanilla frosting on the cup cakes. For extra decoration, you can use holiday colored sprinkles!

                        

Peppermint Bark

Ingredients:
12 oz bag of White Chocolate Morsels
12 oz bag of Semi-Sweet Chocolate Morsels
8 regular sized Candy Canes

Directions:
Lightly grease a large cookie sheet. Break up candy canes into one inch pieces and put into a sturdy plastic bag. Crush candy canes inside the bag until they are in very small pieces. Next, put the semi-sweet chocolate morsels into a bowl and put in the microwave for 1 minute; stir in 15 second increments until it is completely melted. Pour melted chocolate on the cookie sheet and spread to make a thing layer. Put the white chocolate morsels in a bowl and repeat microwave cycle (while white chocolate is in the microwave, put baking sheet of semi-sweet chocolate in refrigerator for cooling). Once melted, stir in ½ of the candy cane pieces and spread on top of semi-sweet chocolate layer. Top with the remaining pieces of candy cane; be sure to lightly press into the chocolate layer to secure. Cool in refrigerator until hard and then break into pieces!

                          

PEANUT BUTTER CHOCOLATE KISS COOKIES 
Ingredients:
1 c. butter
2/3 c. creamy peanut butter
1 c. granular sugar
1 c. brown sugar
2 eggs
2 tsp. vanilla
2 2/3 c. flour
2 tsp. baking soda
1 tsp. salt
16 oz. pkg. chocolate kiss candyDirections:

Combine butter, peanut butter and sugars; blend until creamy. Add eggs and vanilla; blend. Mix flour, salt and soda, add to cream mixture; stir well. Roll dough into quarter size balls. Roll ball in bowl of sugar. Bake dough at 350 degrees for 8 minutes, take out, place chocolate kiss in center of each cookie. Bake an additional 2 minutes.

                   

M&M Sugar Cookies

Ingredients:
Pillsbury Sugar Cookie Dough
Bag of Holiday Colored M&Ms (could be the regular kind or the mint flavored!)

Directions:
Cut the sugar cookie dough into slices for the appropriate sized cookies (you could also roll into whatever size you choose). Put on greased baking sheet and lightly press to flatten the dough. Place M&Ms on top of the cookies and bake accordingly. Wait for the cookies to cool before taking them off the baking sheet.

Happy Cooking!

Spring is here! YAY!! But as the warm weather approaches, so does all the pollen and allergens that can aggravate your sinuses! Its not just outside allergens that can help create a Rudolph nose, but also the inside of your apartment! Here are a few tips that I’ve found helpful to allergy proof your home!

Concentrate on the Bedroom!

According to Angel Waldron of the Asthma and Allergy Foundation of America, you spend about 80 percent of your time in your bedroom! So it’s logical that should be the first place you start. Believe it or not, dust mites live in your bed! Somewhere around two million of them! They take residence in your pillows, mattresses, bed springs, blankets and comforters. “These mites are the number one indoor allergen, and their population peaks in July and August.”[1] So do your part in controlling them and it’ll go a long way toward helping your allergies. Be sure to wash your linens in the hot cycle frequently. Another tip is to purchase allergen-proof pillows and bed covers. I had both of them growing up and they helped relieve my symptoms!

Manage the Pet Hair!

While I’m an animal lover as much as the next person, there is some pet dander that I just can’t be around-specifically cats! And apparently I’m not alone. “Approximately 10 million people are allergic to cat dander, according to the Asthma and Allergy Foundation.”[2] Cats have the most allergens followed by dogs and rodents. So to control your animals’ dander make sure you keep your pet off your furniture, including your bed! Bathing your pet once a week also makes a big difference in cutting down on allergens.

Keep Pollen Out!

With the warmer weather coming, people tend to have their windows and back doors open to let in the fresh air. I know I love doing that! Turns out that could be a huge contributor to my allergies! Doing that brings the pollen inside your apartment! So if you don’t want the runny nose, watery eyes, and stuffed up feeling-keep those windows and doors closed! Especially during the time of day the pollen count is at it’s highest, which is between 5:00-10:00 am.

Get Rid of Mold!

Who wants mold in their apartment? I know I don’t! The very thought of it gives me the shakes, but it happens! The biggest hotspots for mold happen to be in your bathroom and your closet! The bathroom is one of the wettest places in your apartment. The combination of heat and dampness is optimal for mold growth. So make sure you do your part to prevent it from starting. A few tips to help with bathroom mold is to make sure you circulate the air before and after your shower. Use the fan during the shower and open the door for 5-10 minutes afterwards. Also be sure to stretch the shower curtain after your shower so all the water can drain and the material can dry out. Wash your bathtub, shower door, walls, etc, if you see any mold. Use rubber gloves and a mixture of bleach and water. Doing these few steps will not only prevent your allergies, but also your health and the appearance of your apartment!

So there you have it. A few tips I’ve learned from AOL Real Estate about how to allergy proof your apartment! I know this spring the outdoor allergens are going to create difficulty for some, but at least when you get inside you won’t have to worry about too many irritants!

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[1] Realestate.aol.com/article/_a/allergy-proof-your-home/20060501110209990001[2] Realestate.aol.com/article/_a/allergy-proof-your-home/20060501110209990001