Apartment Blog

FOR IMMEDIATE RELEASE                                                                           

Contact:                                                                                                                            

Meredith Mobley                                                                                        
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

Paige Forrest promoted to vice president of sales for For Rent Media Solutions^TM

NORFOLK, Va.-(May 6, 2009)-For Rent Media Solutions, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, has announced the promotion of Paige Forrest to vice president of sales.

“Paige is a true leader and an expert at what she does,” says Terry Slattery, president, For Rent Media Solutions. “While with For Rent, Paige has been instrumental in the growth and development of our company.  Her skill and ability to adapt will make this a seamless transition for her. We look forward to what the future brings for Paige in her new role.”

Forrest has been dedicated to the multi-housing industry for nearly 20 years. In 2001, she joined Dominion Enterprises as the general sales manager in Richmond. Since then, Forrest has grown within the company, holding various titles including national sales manager and her most recent position as assistant vice president of sales, where she managed and oversaw the growth of the national sales and customer service teams. In her new role as vice president of sales, she oversees sales operations for the company’s Great Lakes and Mid-Atlantic regions, as well as national and inside sales efforts.

“Although the advertising industry has taken a hit overall, For Rent Media Solutions continues to excel,” said Forrest. “I am fortunate to have been given this opportunity to spearhead new initiatives for For Rent. I look forward to working closely with our markets to ensure our clients receive the most tailored multi-housing marketing solutions to help them effectively reach potential renters.”

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine^®, as well as ForRent.com^TM-The Magazine, and publishes 98 magazines covering more than 190 markets nationwide, including After 55^TM Housing & Resource Guide, and Apartamentos Para Rentar^®. For Rent Media Solutions operates four additional Web sites: ForRent.com^®, SeniorOutlook.com^TM, CorporateHousing.com^®, and ParaRentar.com^TM.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

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Take a gander at the photos below; here are a few For Rent Media Solutions’ employees celebrating St. Patrick’s Day! How will you celebrate this year??

The corporate Marketing Department in Downtown Norfolk, Virginia had a St. Patrick’s Day Pot-Luck lunch. Everyone dressed in their GREEN and flashed their pretty smiles!

And heres Mary Christenson from the Phoenix, Arizona office. Mary greeted everyone with the Luck of the Irish. There was some wonderful Irish music, from jigs to Irish drinking songs, and Mary’s sweet smile complements her shamrock earrings and shamrock necklace!

And in Edina, Minnesota Mandy Thompson, Emily Erickson, Jennie Robles and Kristy Jordahl are posing with the For Rent Magazine. On the table are all our fun little For Rent friends who are taking place of all our advertisers who could not be in the photo! Lovely ladies….

However you celebrate this year, For Rent Media Solutions wishes you a very Happy St. Patrick’s Day! Have fun and be safe!

In today’s economy it is more important than ever to effectively build your company’s brand offline and online. Magazine Publishers of America (MPA), an industry association for consumer magazines, released third-party research which offers marketers insights on purchase funnel dynamics and consumer online behavior that can have profound ramifications for advertisers looking to maximize their ROI. One of the most important things the study found is that media synergy is important and that the more media you have the better results you will achieve. When examining media, magazine ads are the most effective medium when it comes to purchase intent.  

Key Findings from Research:

Magazine ads are # 1 in driving brand favorability: Magazines have 2X the impact of TV and 4X the impact of online

Magazine ads are # 1 in driving word of mouth: Among the general population and influentials, magazines are the strongest influence on personal recommendations

Seeing a magazine ad increased web traffic by more than 40%: Including a URL address such as the ForRent.com Vanity URL in magazine ads significantly increased web visits

Including a URL address increases web visits: When the URL was included in the magazine advertising creative, the percent change in visits tripled from two to six points

People were 2X as likely to visit a website after seeing a magazine ad: Magazine ads have a major impact on building web traffic at each stage of the purchase funnel

Magazine ads are # 1 in driving web search among 18-44 year olds: Magazines promoted web searches more than any other medium

Magazine ads are the #1 offline medium for driving consumers to social networks: Magazine readers are more than twice as likely to be social networkers compared to TV viewers and two-thirds again more likely than newspaper readers

Download the full report here

In a recent blog entry, Kate Good, a nationally recognized apartment marketing expert, states “Print drives traffic to the Internet. I have heard some chatter concerning dropping print ads to save money and “going to all Internet.” This has been tested before and it failed. Eventually you will see that the loss of residual marketing that print provides will adversely effect your phone and walk in traffic.”

For Rent Media Solutions continues to prove “The Power of Print and Internet” is delivering favorable results. In 2008, For Rent Media Solutions launched nine additional publications, including four After 55^TM Housing and Resource Guide magazines, three ForRent.com^TM-The Magazine publications, one For Rent Magazine®, and one Apartamentos Para Rentar®.  ForRent.com-The Magazine instantly affirmed the powerful combination of print and Internet by increasing LEADS^TM in a variety of previous “Internet only” markets by 313%.¹  

 Source: Magazine Publishers of America (MPA) http://www.magazine.org/ ¹ForRent.com internal sources