Apartment Blog

It is publicized all over the nation that unemployment rates are rising, homes are still going into foreclosures and prices are increasing on necessary goods. During these times it really seems hard to find something to be thankful for. Our minds tend to remember the bad things much more easily than the good, but there are many blessings in everyone’s life.

I took a quick poll of a few friends, just to see what others will be giving thanks for this year. The most important thing I can say I am grateful for is family and friends. And I’m not alone. The overall consensus of what to be thankful for this year wasn’t about money. It was about good health for you and your family, pets, friends, community outreach programs as well as giving back to the community.

So while times are tough, it’s important to remember what you are thankful for, especially this year. Take a moment to really think about all the little blessings in your life. It can be something as simple as a child’s smile or a green light when you’re running late. Whatever it is, I hope you take the time to really appreciate it. On behalf of For Rent Media Solutions, I wish you a very happy and appreciative Thanksgiving!

When you got ready to leave home today, you knew there was the possibility that someone could wrongly come into your home to steal things, so you probably locked your door, and perhaps set an alarm.  Then, when you got behind the wheel of your car, you knew there could be an accident, so you buckled your seat belt.  No one is telling you not to leave home or not to drive, but both of these activities pose risks.  Everyday we take risks, and the better informed we can be about risks, the smarter and safer we are. 

The same is true for advertisers as they embrace social media to promote their apartment communities.  Social media is a great innovation, but it does have its risks, and the better informed advertisers can be about those risks, the smarter and safer they are.

Remember that a website is a form of advertising.  As a practical matter it is no different than any form of traditional advertising, and the same rules apply.  The things you say must be true, because if they are not, it is libel; you have to be aware of consumer laws (watch out for sweepstakes that are really illegal lotteries); and, you have to honor the trademarks and copyrights of others.

And of course, don’t forget about fair housing considerations.  The point of a website is to advertise the community; what is posted on a website (and that means both words and pictures) must therefore be fair housing compliant.   Quite simply, that means that a “reasonable person” looking at the website cannot see anything that would suggest “any preference, limitation or discrimination because of race, color, religion, sex, disability, familial status or national origin.”  Therefore, the words that are used, the directions that are given, the symbols that are depicted, and the photos and pictures that are shown cannot indicate that type of preference, limitation or discrimination. 

The bottom line is that if there are fair housing issues with a basic website, the apartment community will be liable, since this is essentially an “ad,” and the community (its owner or PMC) is the “publisher.”

But what about a website where others are able to post information or are invited to blog?  Who is liable for what others post?  The answer is “it depends.”  It depends upon how much control the owner of the website (the “Publisher”) is exerting over the external posting by others.  It’s all about control.  The more the message is controlled, the more likely the accountability. 

Now, what about Facebook®, Twitter™, YouTube™ or a blog?  Are these a form of advertising?  The answer to that question is “it depends.” It depends on what a judge or jury might say about this.  The folks in the apartment industry who are using a fan page on Facebook or who are sending “Tweets” would ultimately have to admit that the ultimate goal is effective marketing of a community or PMC, and that sounds like advertising.

Social media can be a brilliant form of marketing, but people need to make informed business decisions.  They need to know what questions they should be asking before they take the leap into social media, questions like:

1. Who at the community/with the PMC will be its “voice”?
2. Where will this “voice” be heard?  On your own website or blog?  Or will this “voice” speak through posts at the websites and blogs of others?
3. If you will have your own website/blog, how much time will be committed to monitoring and promptly responding?
4. If you will have your own website/blog, how much control do you plan to exert regarding what is posted by others?
5. What will you do if someone says something bad about you or the community?
6. What will you do if someone says something bad about their neighbors or prospects–a lie, a slur, even an over-the-top compliment?
7. When is your employee your employee?  Are you responsible for their on-line actions?
8. When is your employee “on their own time”?  Are you responsible for their on-line actions?
9. Are you going to provide training for your employees on the proper use of social media as it relates to your website/blog?
10. Are you going to provide training for your employees on the proper use of social media as it relates to the websites and blogs of others?

Lock your house?  A good idea.  Seatbelts–ditto.  And take advantage of the wonders of social media and advertising, but do that with an understanding of the risks and a plan to address them.

REQUIRED LANGUAGE FOR ALL REPRINTING OF THIS ARTICLE: “Social Media- Don’t Take Risks” is written by Nadeen Green, Senior Counsel with For Rent Media Solutions. The information contained in this article is not to be considered legal advice, and the authors and their companies strongly suggest that you consult with your own counsel as to any fair housing questions or problems you may have.

 I recently moved into a condo, which I’m renting from the owner.  This condo is located in a building considered an apartment building, if you will.  Upon moving in, I knew I wanted to make this space my own.  Small upgrades can go a long way and I sure didn’t want to feel limited in decorating and “sprucing up” the place just because I don’t own my condo.  I knew that there were plenty of ways to brighten up my area and make it my home.

Move-in day was exciting, but I found a lot of little “issues.”  Meaning, there were a few things that I wanted to do to upgrade the space to fit my style.  Starting point, my bathroom. 

One thing I knew I wanted to change was my toilet seat.  This was a quick-fix that not many would think of, but it’s an easy upgrade and quite inexpensive, I might add.  Check out Lowe’s® hardware store in the bathroom fixtures section and you will find a plethora of toilet seats.  They’ve got round as well as oblong seats in a variety of different colors.  I rolled to Lowe’s and found exactly what I needed.  The directions are super simple and you don’t even need a screwdriver for installation.

When choosing my toilet seat, I chose a beige color to match the color of my toilet.  One thing to remember, make sure you identify whether your toilet seat is round or oblong because it would be a shame to get caught in a rut with an oblong toilet seat and your toilet is actually round.

That change was quick and easy.  Next - new showerhead.  I was a little less than pleased with water spatting to and fro from the existing showerhead.  Your bathroom, more specifically, your shower is supposed to be your sanctuary and that’s what I was looking to transform it into.  Lowe’s came through for me again.  I chose an awesome showerhead with three settings (jet stream, mist and massage - my fav!) for ridiculously cheap and now I can actually enjoy my showers.  Again, installation is easy - all you really need is an adjustable wrench and maybe some WD-40 to ease off the old showerhead.

And there you have it.  Two super simple upgrades that won’t even come close to breaking the bank.  New showerhead - $6.99, new toilet seat - $13.99, upgrading your sanctuary - priceless.  Do-it-yourself projects made easy.  Stay tuned for more easy and fun ways to upgrade your apartment.

There are a multitude of attractions, events, tours, and recreational activities happening throughout Chicago, every single day. You’ll never be bored with so many things to do in the ‘Windy City.’ Home to many wonderful eateries, retail locations and entertainment places, there’s something for everyone.  

also has a many distinct and culturally rich neighborhoods which sets it apart from other cities. Hyde Park is a wonderful neighborhood which is known for being the Chicago home of President Barack Obama. Pilsen and Little Village are known for colorful murals and one of the city’s liveliest shopping districts. Bucktown, which is located near the Northwest side of Chicago, has a flourishing nightlife. This, plus its close proximity to downtown has made it one of Chicago’s top neighborhoods for young singles and couples. And who could forget Gold Coast which is known for it’s residents being some of the wealthiest in the city. Filled with luxury high-rises that over look Lake Michigan, it’s no wonder this neighborhood is viewed upscale. 

Get more information and search tips on Chicago Apartments, or view all Apartments for Rent in Chicago, IL. Also, check out some of our recently spotlighted communities:

Southgate Apartments
Aqua at Lakeshore East Apartments
Streeter Place Apartments
2933 N Sheridan Apartments

              
View more information on Chicago, visit Explore Chicago website where we found information about this splendid city.

There are several people I know that have recently moved into a new apartment. Just about every day they are asked, ‘How are you enjoying your new place?’ as well as other types of questions like ‘what’s the floor plan?’ or ‘how do you have it decorated?’, etc.  Most of the initial questions you get asked when you’ve recently moved can be answered by a simple event, a housewarming party!

Inviting your friends, family and co-workers to a housewarming party where they can see your lovely abode will ensure you the opportunity to show off your style.  And what better way to gloat about your new space with all the cool swag on display?!

We’ve taken the liberty of highlighting a few basics to guarantee you a rockin’ housewarming party!

• Invites are a must. I would really recommend using websites such as Evite.com to send out virtual invitations. Saves on cost and they’re eco-friendly! If there are people who you do not know their email address (i.e. your new neighbors), small notes are totally acceptable.
• What should you serve? That’s easy…whatever you want! Most housewarming parties are basic drinks and hors d’oeuvres, but there’s nothing saying you can’t stray. If your apartment has a great deck or patio, a barbeque might be nice (provided that it’s okay with your apartment association first)!
• Do I need to provide entertainment? Absolutely! The point of your housewarming party is to show off your new home, so be sure to include tours of your new apartment for all those coming. That will answer all those pesky questions they ask. But in addition to the tours, you should provide music and other entertainment. At a housewarming party I attended, they had group video games for everyone to interact and meet one another. Music is also a popular form of entertainment.
• And finally, always show your appreciation. All of your guests have taken time out of their schedule to spend a few hours with you and share the joy of your new apartment. Thank them for stopping by and especially thank them should they have brought a gift; especially, since housewarming gifts are optional!

To everyone who has just recently moved into their new, or first, apartment-CONGRATS! Here’s hoping you have a terrific housewarming party!

I remember as a child when I asked my mother for my friend to come over, she would always state “Sure, as long as the house is cleaned up.” That exact moment would produce a frenzy of activity around the house, me racing against time to pick up everything so my mother would say yes. Ahhhh…. Those were the days. Now that I’m an adult, I don’t to have to deal with that when my friends come over. I want my apartment to already be kept up, so when a friend calls and says he/she is coming by I don’t have to worry.

Here are five foolproof ways I make sure this is accomplished for my apartment:

1. Make your bed as soon as you get up. As soon as I get out of bed, I make the bed. I feel like my room is extremely messy if the bed is. After all, the bed is usually the focal point of the bedroom; people tend to notice if that’s neat versus your vanity being kept up.

2. Unload your clean dishes from the dishwasher in the morning and make it a rule that if somebody uses a dish they are to load it into the dishwasher. If you don’t let dishes pile up, you won’t have a mess after dinner. And when the dishwasher is full, you can run it.

3. Clean up all spills immediately. That means on counter tops, on the stove, and on the floor when you are cooking. This will eliminate the hard scrubbing from food deposits sticking to the surfaces.

4. Make it a habit to take your shoes off at the front door when you come home. I have a shoe rack by the door for myself and guests to put their shoes. Doing this will keep dirt from being tracked in onto your floors or carpet, which will help them look beautiful longer! Remember, you want that security deposit back! J

5. Another thing people will notice when they come to your house is clutter. Make sure you have a spot for everything. When mail comes into the apartment, go through it immediately and throw away unnecessary items. Then, place your bills or other ‘keep’ items in their spot to go through when needed.

While I miss the good ole’ days from my youth, I certainly do not miss the frenzy of activity before a friend comes over. After all, it looks kinda bad when he/she shows up and I’m all sweaty & out of breath! J Hopefully these tips will help you whenever you are in the situation of needing a clean house on the fly.