Apartment Blog

We are witnessing a change in the way media is consumed and the way the entire consumer shopping experience has changed. Consumers are finally in control, and they are consuming media when they want, where they want, and how they want. Video sharing sites and social networking sites have emerged as major factors in the culture of communication among Internet users.

Video consumption on the Web is rapidly approaching the tipping point for advertisers as streaming video is becoming increasingly popular among leading consumer website genres such as media and entertainment, news, social networking, footwear and apparel, automobiles, and major search engines, just to name a few.

According to recent research from comScore Media Metrix, Americans viewed more than 11.4 billion videos for a total duration of 558 million hours during July 2008 and YouTube alone drew in 5 Billion U.S. online video views. comScore also states that 75% of the total U.S. Internet audience viewed online video.

As budgets tighten, companies look to cut spending in order to stay competitive.  However, companies need to remember the importance of having a strong Internet presence coupled with their print presence. Online video is a very effective and cost efficient Internet strategy.

The multi-family housing apartment industry is tapping into these trends to create a new and innovative way to help property managers attract clients, advertise their community and boost sales for their developments. ForRent.com’s

Community Theater^TM streaming video product is a great advertising solution for property managers and owners. This professionally produced video allows consumers to view features and amenities of apartment communities nationwide. As a complement to the virtual tour, Community Theater will not only give prospective renters a glimpse into a property’s units and amenities, but the surrounding city and community that the property is located in, as well. View our Community Theater product video here.

ForRent.com enables property managers and owners to reach more apartment renters by pushing Community Theater videos to our video syndication network. Our network includes major search engines like Google^TM and Yahoo!^®, social networking sites such as MySpace^®, video-sharing sites including YouTube^TM and metacafe and many more that reach hundreds of millions.

Online video raises the bar for multi-family housing professionals and property managers looking to attract potential clients. Professionals who choose to utilize online video to drive traffic to their site, have the opportunity to build their company’s brand awareness as well as raise company perception to their audience.

We can expect many positive changes in the future of online video advertising. According to an eMarketer report, video ad spend is expected to reach $775 million in 2007 from $410 million in 2006 and video online spending by marketers will increase 89% in 2007 over 2006. In addition, 66% of Americans watch online video advertisements and 46% take action on what they’ve seen. If others in the multi-family housing industry take advantage of the many opportunities that this new form of advertising can create, it will prove to be a beneficial investment.

I saw this link on MSN.com which provides you with the best viewing spots Fourth of July fireworks and it got me thinking……. most of the lists that you see online will give you the guides to the major cities, like Atlanta, Chicago, New York, etc. But what about in your hometown? Where is the best place to be for fireworks?? For example, if you live in the Hampton Roads area of Virginia, the best places to go would definitely be the Virginia Beach Oceanfront, Waterside and Mt. Trashmore. (Yes, for all the non-locals, it is a mountain that was once a landfill but has now become a city park in Virginia Beach.)

Don’t get me wrong, this site does allow you to click and see some of the viewing spots in your state. But for instance, when you click Virginia on this site it will only show you three locations in the entire state. I just mentioned three in the area of Hampton Roads alone. That doesn’t include Northern Virginia, the Peninsula or the western part of the state. So let’s say you live in Wisconsin… MSN.com only shows one location for the entire state. I know that can’t be true. Obviously this was all the information they collected regarding the ‘hot spots’ to be at for Fourth of July fireworks in each state and given that they can’t have an entire research team dedicated to this specific topic, there are bound to be areas that are bare.

So I’m curious, is there a way that we could get information on the ‘hot spots’ in certain areas that wouldn’t normally be highlighted on these lists? Wouldn’t it be great for readers in Mobile, AL, Louisville, CO, or Chaska, MN to know where to go to watch fireworks?? Umm…….I think I’ve got it! Readers should comment and let everyone know where they’ll be going or where they’d recommend locals go.

ForRent.com wants to hear from you and get real comments, from real residents, about the ‘hot spots’ to go to this Fourth of July!

In one of the forums I participate in, I came across a question regarding renters insurance and whether it’s worth the extra cost. There were many answers supporting each side of the question. Some commented that it wasn’t worth the extra expense because, really, how often do you get burglarized, flooded or have your apartment catch on fire. Others noted that the benefits of having it outweighed the expense-even if you don’t ever have to use it. So let me interject some of my opinions….

I personally feel safer having renters insurance. The peace of mind alone is worth the annual cost of $140. With that being said, I’m about 80% sure I’m never going to need it. However, hearing the stories on the news about fires that have engulfed an entire apartment building reassures me that I made the right choice. Whether I actually use it or not, I know that I am covered and that gives me peace of mind. Also, as one forum participant commented “it’s not just the insurance on your stuff, but also covering you for liability”. This is important! If someone gets injured in your home, having renters insurance will protect you!

So what is your opinion? I’ve stated mine and clearly I am advocating that everyone should have renters insurance. So if you happen to be in the market for renters insurance, check out our website!

St. Patrick’s Day Celebrations

In the United States there are many festivities to celebrate Saint Patrick’s Day. It goes back to the first celebration in Boston, Massachusetts in 1737 where the first Saint Patrick’s Day Parade took place on March 17th.

From the major cities like Boston or New York to your home town. Here is a brief list of some major festivals, parades and events happening in the U.S. Feel free to add your city’s celebrations to our list!

Savannah, Georgia
Savannah’s Saint Patrick’s Day parade usually takes place on March 17th, regardless if it’s during the work week. However for 2008, the parade will take place on Friday, March 14th to honor Holy week in the Catholic faith. The parade route changes each year but usually travels through Savannah’s Historic Park District and Bay Street. In additional to the parade, Savannah’s Waterfront Association has an annual celebration on Historic River Street which mimics Mardi Gras on Bourbon Street.

New York City, New York
According to Wikipedia, the New York parade has become the largest St. Patrick’s Day parade in the world with more than 150,000 marchers and close to 2 million spectators on the street! The parade marches up 5th Avenue in Manhattan and ends by the U.S. 69th Infantry Regiment.

Seattle, Washington
A unique fact I did not know is that Seattle and Galway, Ireland are sister cities given that Seattle has many Irish residents! The annual Irish Week Festival is enormous and includes activities such as Irish step dancing, food, historical and modern exhibitions and Gaelic lessons. It starts on March 14th and goes through the 17th.

Chicago, Illinois
The dyeing of the Chicago River has been a tradition for over 40 years. While many cities have tried to mimic it, none can get as true of a St. Patrick’s color as Chicago’s river can. This year the dyeing is to take place on March 15th. Chicago also has a St. Patrick’s Day parade that takes place on the same day.

San Francisco, California
On March 15th, San Francisco will have the 156th anniversary of its Saint Patrick’s Day parade. At the end of the race there will be a family festival with games, music and various other ‘green’ activities!

If you enjoy celebrating St. Patrick’s Day, there are many options to choose from! Regardless of where you are, cheers to you having a great time!

Source: Wikipedia.com

How much to you know about the United States’ first President? Did you know that there is actually no proof that he chopped down his father’s cherry tree with a little hatchet? And that contrary to popular belief, while he had several set of teeth made none of the sets were made from wood? There were actually comprised of hippopotamus and elephant ivory. To learn more about this honorable man read on!

George Washington, born in 1732 in present day Colonial Beach, Virginia, was the first President of the United States from 1789-1797. George Washington and Martha Custis married on January 6th,1750 just three weeks after they first met, at her home known as The White House. In 1775 Washington was chosen to be the commander-in-chief of the American revolutionary forces. As a result of his strategy, revolutionary forces captured the two main British combat armies — Saratoga & Yorktown - a big victory in the Revolutionary war. In the late 1780s, Washington presided over the Philadelphia Convention that drafted the United States Constitution. Washington became President of the United States in 1789 and established many of the customs and practices of the new government’s executive department. He supported plans to build a strong central government by funding the national debt, implementing an effective tax system, and creating a national bank.
Washington is a powerful symbol to the United States and he has consistently been ranked by scholars as one of the greatest U.S. Presidents. Henry Lee, a Revolutionary War comrade and father of the Civil War general Robert E. Lee, said of Washington in his funeral oration that of all Americans, he (Washington) was “first in war, first in peace, and first in the hearts of his countrymen.” Lee’s words set the standard by which Washington’s distinguished reputation was imprinted upon the American memory.

Today we remember a great man. Happy Birthday President Washington!

Source: wikipedia.org

Many of you know today is President’s Day from the various amounts of sales adds or if you are one of the lucky few to have the day off from work. But do you know what the actual history of President’s Day is? Where is stems from and why it’s so important? Allow us to educate you a bit….

This holiday was first celebrated in commemoration of George Washington’s birthday in 1796, which was the last full year of his presidency. By the early 19th century, Washington’s Birthday had become a bona fide national holiday including many celebrated traditions such as speeches, receptions, etc. Then along came Abraham Lincoln who was another revered President also born on February 12th. Following the year after his assassination, Lincoln’s Birthday became a formal observance. Lincoln’s Birthday, however, didn’t actually make it to become a national holiday, although many states made it so.

In 1968, legislation was enacted that affected several federal holidays, one being Washington’s Birthday. It was decided that the observation of his birthday would be on the third Monday in February whether it fell on the 22nd or not (which is actually his birth date). This act was designed to simplify the yearly calendar of holidays and give federal employees some standard three-day weekends in the process.

Even though on record the third Monday in February is known as Washington’s Birthday, it has become popularly known as ‘President’s Day.’ To honor Washington and Lincoln as well as the other men who have served as president.

It is very important to realize how this holiday came to be and to honor the beloved men who have run our country. Given that this year is an election year, you can choose who will be celebrated on the next Presidents day. So be informed and vote in the 2008 election!!

Source: patriotism.org

It’s no secret that rents are skyrocketing all over
the United
States. People are constantly looking at ways
to save money as the cost of living increases. One thought I find extremely interesting
is that couples are now ‘shacking’ up to save some money!!

According to the Census Bureau’s latest research,
there were an estimated 6.02 million unmarried-partner households in the
U.S. in 2006! Forbes.com researched these cities by
collecting data for 40 of the largest metropolitan statistical areas for five
different categories: marriages per 1,000 people, divorces per 1,000 people,
starter-home affordability, income disparity and availability of couples or
family counseling.

The round-up of the best cities for couples
were:

1. Dallas

2. Houston

3. Minneapolis

4. Denver

5. Austin, Texas

This is interesting news on Valentine’s Day!! We’ve
posted numerous blogs about the benefits of having a roommate, so why not
make that roommate your sweetheart!

For more information about how these cities were
selected, visit Forbes.com or Realestate.msn.

Mr. Abraham Lincoln, born on February 12th, 1809 in Hardin County, Kentucky, was the sixteenth President of the United States. During his terms, he helped preserve the United States by leading the defeat of the secessionist Confederate States of America in the Civil War. He also introduced measures that resulted in the abolitions of slavery. His assassination in 1865 by John Wilkes Booth was the first presidential assassination in U.S. history. Booth thought he was helping the south, but instead made Lincoln a martyr for national unity.

Lincoln is viewed by many scholars as one of the top three U.S. Presidents. His everlasting influence on the United States will forever be remembered.

Remember him and all that he has done for this great nation today. Happy Birthday!

Source: Wikipedia.com

This is the season for love! And let us tell you why you’ll love using our site…….

1. Easy to navigate site.
2. Searching for your next apartment can be done by searching close to military branches, colleges/universities, city/state, and property name or by zip/distance.
3. Great descriptions for you to get a feel for the communities.
4. Tons of pictures that will actually give you a better look at the apartment community.
5. A video of the apartment community AND surrounding area to give you more insight of the environment you are moving to.
6. Loads of floor plans available.
7. Room planner for majority of our floor plans. This allows you to arrange your furniture layouts prior to seeing the unit!
8. Multiple ways for you to contact the apartment communities such as phone numbers, email and texting services!!
9. Awesome Relocation Center (link) to help you on your move and getting settled!
10. The Apartment Living Blog (link) to provide you with tips and advice on apartment living!

So visit ForRent.com today! And let us help you find your perfect place!

Since we’ve posted information about Christmas and Hanukkah, I thought I’d post a brief history of Kwanzaa as well.

Kwanzaa is celebrated from December 26^th (today) till January 1st and is a holiday for honoring family, communities and African Culture. The name Kwanzaa is derived from the phrase “matunda ya kwanza” which means “first fruits” in Swahili, a Pan-African language which is the most widely spoken African language. It was created in 1966 by Dr. Maulana Karenga, a professor in the department of black studies at California State University at Long Beach. This celebration is held for seven days, one day for each of the below principles.

Day One: UMOJA (Unity)

This principle promotes togetherness among families, communities and races.

Day Two: KUJICHAGULIA (Self-determination)

This day is about creating and living with each others’ unique identities.

Day Three: UJIMA (Collective work and Responsibility)

On the third day, those who celebrate Kwanzaa encourage each other to embrace individual problems as issues that the community can solve.

Day Four: UJAMAA (Cooperative economics)

Ujamaa promotes entrepreneurship that will benefit the community.

Day Five: NIA (Purpose)

People strive to improve the community with their vocational skills.

Day Six: KUUMBA (Creativity)

Kuumba is closely related to Nia. Kwanzaa stresses any creative work that will make the community a better place for present and future generations.

Day Seven: IMANI (Faith)

The last night of Kwanzaa encourages people to believe in each other and the victories won by their ancestors.

Kwanzaa isn’t a religious holiday, so it is not uncommon for a family to celebrate both Christmas and Kwanzaa.

Do you or somebody you know celebrate Kwanzaa? Tell us a little bit about your traditions?

Source: OfficialKwanzaaWebsite.org