Apartment Blog

Mobile marketing is on the leading edge of making life easier for apartment renters on the go. Now, more than ever, marketers understand the need to integrate mobile into their multi-channel branding, customer acquisition and customer retention plans. Mobile marketing is most effective when your listings have a presence on mobile Web sites, mobile applications (i.e. iPhone® and GPhone applications), and through text messaging. Don’t limit your marketing potential! An effective mobile marketing strategy should start with a strong mobile Web site. Renters can view your listings any time, any place from the ForRent.com mobile site. In addition to receiving more than 845,000 pageviews in the last 90 days, the ForRent.com mobile site has also received more than 865,000 clicks. Be sure to reach renters through online video as well. More than 80.7% of mobile users coming to the ForRent.com mobile Web site can view video.

iPhone apps are popular; our app has been downloaded more than 40,000 times. One out of six ForRent.com mobile consumers utilize ForRent.com applications. However, the iPhone only captures 25% of the mobile phone market share. ¹   In addition, 16% of ForRent.com mobile users are using our apps and 83.7% are using our mobile Web site. Usage of mobile Web sites greatly outpaces usage of HTML sites on smartphones¹. The most popular apps are used for entertainment purposes, such as games. Apple® does not provide detailed metrics for application use. Find out the iTunes App Store Categories and the Top-Sellers here.

Over the past 90 days, more than 35,000 text messages have been sent to property managers regarding ForRent.com properties. For Rent Media Solutions^TM offers the ultimate Mobile Marketing Solution for your advertising needs by providing multiple ways for apartment seekers on the go to search for an apartment.

Find out which mobile devices and manufacturers apartment renters are using to find your listings on ForRent.com’s mobile Web site here.

ForRent.com mobile users view your listings on the mobile site through these cell phone manufacturers:

• Apple 48.3%
• RIM ( BlackBerry®) 20.5%
• T-Mobile® 8.6%
• Samsung 5.3%
• Palm 4.9
• LG 3.6
• Other 8.5%

* Apple mobile device usage increased 27.9% from June to July.

* RIM mobile device usage increased 81.7% from June to July.

* T-Mobile mobile device usage increased 80.25% from June to July. 

The following are the top mobile devices by the top three manufacturers ForRent.com mobile consumers are using to view your listings:

Apple

• Apple iPhone 38.9%
• Apple iPod® Touch 9.4%

RIM

• BlackBerry 8330 7.8%
• BlackBerry 8320 3.6%
• BlackBerry Storm 2.7%
• BlackBerry Pearl 1.2%

T-Mobile

• T-Mobile G1^TM 8.1%
• T-Mobile Dash 0.5%

The ForRent.com mobile site adjusts to the dimensions of our users’ screens, reformatting for easy viewing and use. Most consumers are viewing your listings on the following screen sizes:

• 320 x 480: 48.7% of mobile views
• 320 x 240: 17.4% of mobile views
• 480 x 320: 8.7% of mobile views
• 320 x 320: 4.3% of mobile views
• 240 x 260: 3.2% of mobile views
• Other: 17.6% of mobile views

ForRent.com mobile users view your listings through these cell phone operating systems:

• MacOS X: 48.3% 
• RIM: 20.7% 
• Unknown:16.5%
• Linux: 8.5%
• Windows: 5.9%
• Symbian: 0.1% 

Valentine’s Day is this Saturday! Are you prepared?? We all know there is a lot of pressure to pick out the perfect gift. And if you’re not into homemade gifts, it makes searching for one the only option. Well, we’ve provided some great tips of ‘What NOT to buy for Valentine’s Day‘ to help narrow it down, but now we want to provide you with suggestions on what TO buy.

Women:

• Jewelry
• Chocolate
• Music (CD or music download)
• A book (or gift card to a bookstore)
• Dinner-cooked for her or taken out
• Perfume
• Purse
• Sleepwear
• Flowers (always SAFE)
• Gift card to local coffee shop
• A Spa trip
• o Massage
• o Manicure/pedicure
• o Facial
• Weekend Get-a-way
• Adventure/Experience Classes (such as: Dancing, Scuba and Cooking)

Men:

• Sweater
• Watch
• Wallet
• Gloves/Scarf set
• Cologne
• Tickets to a sporting event
• Music (CD or music download)
• A book (or gift card to a bookstore)
• GPS System
• Dinner cooked for him
• Adventure/Experience Classes (such as: Rock climbing, Skateboarding, Surf Lessons and Sky Diving)

Yesterday we posted Favorite Love Songs for Valentine’s Day, so for all you single folks out there in cyberspace, here’s a list of anti-love songs. If you’re anything like me, Valentine’s Day is really just ‘Single Awareness Day’ and reminds me just how “single” I really am.  Valentine’s Day is kind of nauseating with all of the flowers, chocolates, balloons, stuffed animals and more.

It’s important for us to embrace being single and remind the happy romantic couples out there that we don’t need to be in a relationship to celebrate life. So instead of asking yourself ‘how bad it’s going to be this year?’…embrace it and go out with your single girl friends or guy friends and jam out to our tunes listed below.

1. ‘All the Single Ladies’ by Beyonce

2. ‘Love Stinks’ by J. Geils Band

3. ‘You Oughta Know’ by Alanis Morissette

4. ‘Shot Through the Heat’ by Bon Jovi

5. ‘My Happy Ending’ by Avril Lavigne

6. ‘Love is a Battlefield’ by Pat Benetar

7. ‘Since You’ve Been Gone’ by Kelly Clarkson

8. ‘Don’t Speak’ by No Doubt

9. ‘Don’t Lie’ by Black Eye Peas

10. ‘Killing Me Softly’ by The Fugees

11. ‘I Will Survive’ by Gloria Gaynor

12. ‘If I Could Turn Back Time’ by Cher

13. ‘Before He Cheats’ by Carrie Underwood

14. ‘After the Love is Gone’ by Earth, Wind and Fire

15. ‘Womanizer’ by Brittany Spears

16. ‘Half Crazy’ by Musiq Soulchild

Going along with our ‘Homemade Valentine’s Day Cards’ blog, we thought we’d give you some ideas to make your Valentine’s Day gifts this year.  Even if this isn’t your main gift, doing something creative and from the heart means everything to your loved one!

Here are a few craft ideas from About.com:

Conversation Heart Frame

Materials needed:

• Cardboard
• Paint
• Glue
• Candy Conversation Hearts
• photo
• Tape

Instructions:
Cut a rectangle shape out of the cardboard. The size you make the rectangle will depend on the size of the photo you are using. Cut a hole in the center of the rectangle where you will display the photo. Paint it red (or whatever color you desire). Set aside to dry.

Once the paint is dry, glue the candy conversation hearts all over the frame. Set it aside to dry again.

Once the glue is dry, tape the picture in the opening you cut in the center of the heart frame. Cut a small triangle out of the cardboard and attach behind the picture to make a stand, or you can even add a strip of magnet to the back!

Valentine’s Heart Jar

Materials Needed:

• Mason Jar
• Spray Paint
• Acrylic Paint
• Old Paint Brush
• Ribbon or Raffia
• Stencil Cut-Out of a Heart

Instructions:
Wash jar clean with vinegar, let it dry. Place newspaper under project to prevent making spills with paint.

Make a heart-shaped ’stencil’ and tape it onto the front of the jar. Spray jar with the spray paint and let dry. Spray a second coat and let dry. Once dry, take another type of paint and old toothbrush, and splatter paint around your heart design. Let dry.

Pull stencil off gently, tie ribbon or raffia around the top of the jar and secure with bow. Place a candle in the jar or fill it with candy, and it makes a real cute gift!!!

Another way to do this is have multiple stencil hearts for each color paints. Place that stencil around the jar and gently blot it with the old toothbrush and paint. Let dry and repeat process with another color paint-overlapping when possible.

Valentine’s Day Dinner:

And of course there is always that saying ‘the way to a man’s heart is through his stomach,’ so why not find a yummy recipe to cook for dinner that night! It would be especially nice if you set the mood with music and candles. And made place setting cards out of construction paper! Finish it off with a delicious dessert too.

Change it up:

Does your significant other have a favorite cartoon? You can take whatever cartoon he/she likes and take out the verbiage from the cartoon (by putting white out over the words), then insert your words or a conversation that means something to the both of you (i.e your first kiss or the first time you said ‘I love you’).  Copy the cartoon on a copier machine (so the words you inserted look like it’s in the actual cartoon-instead of just being written over white out). Feel free to color it and/or matte it or frame it for your loved one!

Or, how about you take a poem from his/her favorite author? Or a childhood author? I’m actually doing this for my boyfriend’s Valentine’s Day gift, taking a poem from Dr. Seuss and changing the words (keeping the tempo the same) to make it applicable to him. It’s something very memorable and can showcase all the time and effort you put into it. To make it more decorative, you can use construction paper to add a punch of color or give it the ‘lovey-dovey’ feeling. I also plan on framing it for him as a one of a kind piece of art!

We all love when Valentine’s Day rolls around. If the pressures from the Christmas spending weren’t enough, let’s add another purchasing holiday a month and a half later! We understand the crunch you’re feeling, especially in these economic times; let us share a way to skip an added expense….. Valentine’s Day cards!

Now, I’m all for the modern, eco-friendly, economical approach (hello E-Cards), however, sometimes those aren’t appropriate for your loved ones who live close by.  So take a look below at two perfect homemade Valentine’s Day cards from AllFreeCrafts.com:

Here are the materials you might need:

• Pink and red hearts cut from construction paper (various sizes)
• Cream/white colored paper (computer paper) & red construction paper
• Scotch tape
• Elmer’s glue
• Blank cards (or use left over poster board for a one-sided card)
• Computer to type phrases or Alphabet stickers

Directions:

Card #1:

This Valentine’s Day card is quick and easy. Cut a piece of dark red paper to fit the front of your blank card (or poster board piece) and glue it in place. Type “Happy Valentine’s Day” on your computer and print it on the cream/white colored paper. Glue the cut-out phrase first on a dark red piece of paper, and then give that piece on another piece of cream colored cardstock to create a layered look. This card will open horizontally (or not at all), so turn it horizontally and glue the Valentine’s sentiment to the top third of the card. For the bottom portion of the card cut three small freehand hearts from the dark red paper. Glue these hearts to three torn scraps (in the shape of squares) to cream colored paper. Space these pieces across the bottom of the card and glue in place.

Card #2:

This card is made from a dark red piece of paper and a cream colored piece of paper. Cut a piece of the dark red paper to fit the front of your blank card (or scrap poster board piece) and glue it in place. Cut a large square from the cream colored paper and glue it just above the center of the card. Glue the piece of paper in place. Tear a large heart from the dark red paper and glue it in the center of the cream colored square. Type “Happy Valentine’s Day” on your computer. Print on cream colored paper and glue in the center of the heart.

These two methods are quite perfect whether you’re crafty or not! So use what you have lying around the house (scotch tape, glue and your computer) and if you don’t have the other materials, you can pick them up at your local dollar store. Trust me, for the price you’re paying you’ll get more bang for your buck! Plus, we’ll be posting a ‘Homemade Valentine’s Day Gifts’ blog where you’ll also be able to use these materials! Cha-ching!

The results are in and we’re number 3! Realty DataTrust, makers of VaultWare^TM, the multifamily industry’s leading online availability and reservation system, released the rankings of the ten most popular apartment search websites for the 4th quarter of 2008. The rankings are based on the number of times renters “check availability” online per property. And ForRent.com is number 3 beating out many of our competitors! Take a look….

The ranking for the top apartment listing websites Q4 2008:

1 Rent.com
2 4walls.net
3 ForRent.com
4 ApartmentGuide.com
5 Apartments.com
6 ApartmentShowcase.com
7 ApartmentHomeLiving.com
8 Move.com
9 MyNewPlace.com
10 ApartmentSearch.com

View full report here

Given the state of the economy, advertisers want a company that will provide results for their business. There is no surprise that ForRent.com is in the top of the top 10 apartment search websites. It just confirms that we’re working hard to provide the best marketing solutions for our clients needs! Way to go team!